Insights
Iconic Fashion, a world-famous premium international brand, collaborated with LOGIC ERP, one of the top-rated ERP retail companies in India to address critical challenges in unified inventory, siloed customer data, and discrete shopping experience. By implementing LOGIC ERP- The Best Omnichannel Retail and Distribution ERP Software, we provided a centralized solution that streamlined their retail processes, enhanced their customer experience, & remarkable business growth.
Read this LOGIC ERP software implementation case study to know how we helped Iconic Fashion to overcome challenges and provided an all-in-one omnichannel retail and distribution solution.
About Iconic
Iconic Fashion, is a leading Indian fashion retailer and destination of super premium international brands with a well-established network of multi-brand stores, and outlets.
Started its journey in 2013, Iconic fashion has expanded to 25 + stores, offering luxuriant and contemporary shopping vibes with 150+ billing points in cities like Delhi, Gurgaon, Noida, Bangalore, Hyderabad, Ahmedabad, Bhubaneshwar, Jaipur, Jodhpur, Udaipur, Ludhiana, and Mumbai.
Showcasing 80+ premium global brands, Iconic Fashion is home to exclusive brands: GANT, True Religion, Antony Morato, Bugatti, Kendall & Kylie, and DKNY. Catering to all age groups—from kids and young adults to men and women—Iconic Fashion offers a diverse range, spanning luxurious high-end styles to reasonably priced options.
Top Brands Associated with Iconic Fashion: Iconic Fashion has been offering top-notch collection of 80+ international brands: True Religion, GANT, DKNY, Antony Morato Levis, Tommy Hilfiger, and Puma..
Challenges Faced by Iconic Fashion Before LOGIC ERP Software Implementation
Iconic Fashion, a leading fashion store – expanding its retail operations all over India, had been facing various challenges. Handling retail operations at multi-locations, it became difficult for them to streamline their business effectively.
Check out the list of challenges faced by Iconic Fashion before LOGIC ERP software implementation:
- Inventory Management
Maintaining unified stock across multiple stores both online and offline stores was a constant struggle. Inconsistent data led to stockouts and overstocking, impacting customer satisfaction and profitability.
- Non-Centralized System
Customer information was available across various systems, making it difficult to provide personalized shopping experience. Additionally, conducting personalized marketing and loyalty programs was a challenge.
- Non-Satisfactory Shopping Experience
The lack of integration between online and offline channels resulted in bad shopping experience for the customers.
- Offline Business Model
Before LOGIC ERP implementation, the major retailing processes were conducted offline, resulting in limited reach. Post-Covid, the company wanted to increase their E-commerce or online sale revenue.
- Need for Cloud Based Upgradation
Onpremises and offline retail ERP systems came up with challenges like inventory management, order fulfillment, and customer satisfaction. For business growth, they need to opt for a cloud-based ERP solution that could help them streamline operations and improve efficiency.
- Non-integrated System
Iconic Fashion was juggling multiple disconnected systems, leading to chaos in inventory management, order tracking, and reporting. Time-consuming manual processes resulted in delayed decisions and lost sales opportunities. The lack of real-time data visibility made it difficult to identify trends and buying patterns.
- Marketing Campaigns
Launching targeted marketing campaigns felt like shooting in the dark. With no centralized customer data, creating personalized offers was a challenge. Inefficient data management and coordination led to campaigns that didn’t reach their intended audience.
- Loyalty Programs
Without a centralized online platform, tracking customer rewards and redemptions came out as a major pain point. Customers felt disconnected, and Iconic Fashion struggled to nurture lasting relationships with its most valuable shoppers.
How Did LOGIC ERP Help Iconic Fashion With ERP Software Implementation?
LOGIC ERP, understanding their challenges, came up with the best omnichannel software solution for retail, and distribution tailored to meet the requirement of an advanced ERP system. Providing them India’s most trusted ERP software, we helped them streamline management across multiple locations and enhanced their operational excellence to a great extent.
Solution Offered to Iconic Fashion By LOGIC ERP Company
The upgrade to LOGIC ERP’s cloud-based omnichannel retail and distribution software, revolutionized the way they operate, streamlined their business growth towards profitability.
LOGIC ERP’s software implementation at Iconic Fashion provided them real-time stock visibility across all stores and online platforms. It has significantly reduced the risk of overselling or stock outs during demand seasons.
- Scalability & Accessibility
Designed for growing businesses, LOGIC ERP supports scalability to handle expanding operations without compromising performance. Its remote accessibility feature allows stakeholders to manage retail and distribution processes on the go, fostering collaboration and operational efficiency.
- Campaign Management
Now, they can easily plan campaign management enabling personalized marketing across all channels. Allowing access to purchase history helps them create targeted campaigns. In this way, they can cater existing and new users effectively.
- Omnichannel Retailing
Integrating both online and offline stores, LOGIC ERP has brought anytime and anywhere connection with omnichannel retail solutions. Whether browsing on a website or in-store, the transition is smooth, ensuring convenience and consistency. This approach not only enhances their customer satisfaction but also drives business growth by creating a unified, customer-centric experience.
- Real-Time Reporting
LOGIC ERP has empowered their real-time reporting, providing up-to-the-minute data, enabling quick and informed decision-making to achieve their business goals. With instant access to critical insights, their sales team can monitor performance, track trends, and respond to challenges in real time.
- Product Information Management
Getting hands on LOGIC ERP retail software, Iconic Fashion can easily manage product information: sizing charts, and visuals across all platforms. This clarity builds trust, providing customers with a reliable understanding of what’s on offer, empowering informed purchasing decisions, leading to greater customer satisfaction and loyalty.
- User-Friendly E-commerce Platform
With a responsive and intuitive e-commerce platform, ICONIC Fashion has been offering a smooth user experience for customers. Its customization options allowed alignment with the brand’s aesthetics while improving backend order management and customer engagement.
- Easy API & 3rd Party Integration
LOGIC ERP streamlined ICONIC Fashion’s operations by enabling seamless integration with third-party software like accounting tools, payment gateways, and inventory management systems. This ensured a unified ecosystem for faster data flow and error-free processing, required for their continuous business growth.
- Unified Inventory Management
LOGIC ERP software implementation at Iconic Fashion provided them real-time stock visibility across all stores and online platforms. It has significantly reduced the risk of overselling or stock outs during demand seasons.
- Centralized Customer Data
With LOGIC ERP software, they can easily centralize all data of their existing and new customers on one platform. Now, they can access and manage a single customer profile for personalized marketing and loyalty programs.
- Hyperlocal Delivery Option
To meet local demand effectively, LOGIC ERP facilitated hyperlocal delivery solutions. It provided real-time inventory tracking and location-based order management, ensuring faster deliveries and enhanced customer satisfaction.
- Cloud-Based ERP Solution
LOGIC ERP cloud deployment empowers ICONIC Fashion with a secure, scalable solution accessible from anywhere. By eliminating on-premise hardware dependencies, the cloud setup ensures seamless updates, lower IT costs, and enhanced system uptime for uninterrupted business operations.
- Integration with Social Media Marketplaces
ICONIC Fashion expanded its reach by integrating LOGIC ERP with platforms like Facebook and Instagram. This enabled real-time product updates, targeted ads, and simplified order syncing directly from these channels, boosting online sales.
Key Benefits: Enhancing Iconic Fashion Retail & Distribution Operations with LOGIC ERP Software Implementation
The implementation of LOGIC ERP omnichannel retail & distribution software with a cloud-based system led to remarkable growth of Iconic Fashion India:
- Real-time Inventory Visibility
The real-time inventory visibility feature has revolutionized how Iconic Fashion manages its stock. With up-to-the-minute updates, the brand can track inventory across all channels, reducing stockouts and overstock situations. It has enhanced transparency ensuring seamless order fulfillment, customer satisfaction, and making informed decisions to optimize the supply chain.
- Membership Promotion
With an advanced omnichannel retail ERP solution, Iconic Fashion has effectively executed its customer engagement strategy. By integrating loyalty programs seamlessly, they can now reward loyal customers effectively, creating a community that keeps coming back. This approach not only enhances the shopping experience but also strengthens customer relationships across all touchpoints.
- Loyalty Program Integration
Iconic Fashion has successfully embedded LOGIC ERP’s advanced loyalty program capabilities, ensuring a seamless integration into their existing systems. This strategic move enables the brand to personalize rewards and offer real-time promotions, boosting customer retention and loyalty while delivering unmatched convenience for shoppers.Presently, the company boasts a turnover of 600 Crores, with 100 Crores attributed to online sales revenue.
- Consistent Brand Experience
The advanced omnichannel retail solution has empowered Iconic Fashion to maintain a unified brand presence across all platforms. Whether customers are shopping online, in-store, or through mobile channels, they encounter a consistent, engaging experience that meets their expectations, reinforcing brand trust and identity.
- Customized ERP Solution
With LOGIC ERP, Iconic Fashion gained a customized solution that enhances their distribution efficiency and operations. Tailored workflows and real-time analytics provide the flexibility needed to adapt to market trends and customer demands, positioning Iconic Fashion as a forward-thinking leader in the fashion industry.
- Reduced Returns
With real-time stock information and potentially implementing size recommendations, there is a significant decrease in the return rates – a major pain point in the fashion industry. According to the statistical reports, hyper local enablement reduces the sales return by 15%.
- Personalized Marketing
With LOGIC ERP’s retail omnichannel approach, Iconic Fashion India has been planning personalized marketing campaigns and schemes. It helps to deliver a seamless shopping experience across channels leading to higher customer satisfaction and loyalty.
- Improved Fulfillment Options
LOGIC ERP omnichannel retail and distribution software has helped them simplify operations by streamlining processes, improving efficiency, and providing real-time insights for better decision-making.
How Can LOGIC ERP Help You Streamline Your Apparel Retail & Distribution Industry Operations?
LOGIC ERP is India’s #1 ERP software solution provider, with 30+ years of experience in the industry. Established in 1993, LOGIC ERP has been at the forefront of delivering innovative and cost-effective ERP solutions tailored to the specific needs of businesses across diverse verticals, including retail, manufacturing and distribution.
With a proven track record of partnering with top global & national apparel brands, we have played a pivotal role in their remarkable business growth & success stories.
What makes us unique in the world of ERP?
- Omnichannel retail approach, cloud-tech and open APIs
- Best customer experience with advanced ERP solution
- Seamless ERP integration across national apparel stores & branches
Why Choose LOGIC ERP For Your Apparel Retail & Distribution Industry?
Logic ERP is India’s most trusted ERP company to provide the best apparel retail ERP solutions to different industries. Streamlining businesses since 1993, we have been providing customized ERP solutions that meet the unique needs of the apparel industries.
- 30+ Years of ERP Excellence
- 200+ Experienced ERP Experts
- Personalized ERP Training Just for You
- Fast, Easy, & Stress-Free Implementation
- Quick & Easy Personalization & Deployment
- Flexible Solutions: On-Premise or On-Cloud
- Strong Domain Knowhow & Success Stories
- Digital Ready ERP with 3rd Party Plug-in & API
Conclusion
Iconic Fashion India’s successful digital transformation journey with LOGIC ERP highlights the importance of modern omnichannel retail solutions for Indian fashion brands. By implementing LOGIC ERP’s Cloud-based ERP system, Iconic Fashion has successfully streamlined their distribution and retail business operations with real-time reporting and omnichannel capabilities. It has empowered their remarkable business growth across 25+ stores to gain a competitive edge in the dynamic fashion market, delivering a superior shopping experience to their customers.
Get started now! Call +91-734 114 1176 or email us at sales@logicerp.com to schedule your demo and take the first step towards operational excellence!
