Insights
SNITCH Apparel – Shark Tank Sensation, a fast-fashion brand based in Bangalore, India, has made significant strides in its retail operations post-COVID by implementing LOGIC ERP software. The transition to a cloud-based ERP system with open API capabilities has enabled SNITCH Apparel to seamlessly integrate with 3rd-party omnichannel enablers, marking a pivotal shift in their business model towards omnichannel retailing.
Read this LOGIC ERP omnichannel retail & distribution software implementation case study to know how we helped them overcome challenges and provided an all-in-one solution for their retail and B2B to D2C journey.
About SNITCH
SNITCH, a creation of Mr. Siddharth R. Dungarwal, aspires to lead the men’s apparel industry in India with unparalleled style.
This Shark Tank Sensation, started its journey as a B2B brand in 2019 and quickly pivoted to a direct-to-consumer (D2C) model during the pandemic, capturing the hearts of style-savvy men across India. Known for its fast fashion approach, SNITCH delivers cutting-edge styles that are not only on-trend but also sustainable. Securing 1.5 crore funding from each shark in season 2, SNITCH has been scripting the rules of men’s fashion, blending bold, trend-driven designs with affordability and convenience.
Offering exclusive apparel brands including: Shirts, T-shirts, trousers, jeans, shorts, and co-ords, SNITCH has set a target to grow its footprint with the opening of 100+ brands all over India.
Launching SNITCH 2.0, mobile app for personalized AI-driven shopping experience, recommendations based on user’s style preferences, this brand has been achieving an impressive sales rate of 15 units/minute across offline and retail platforms. This remarkable retail success led them to double their sales with an expectation of more than 250 crore in revenue.
Challenges Faced by SNITCH Before LOGIC ERP Software Implementation
SNITCH- an Iconic Fashion brand- faced many challenges to expand their retail and distribution operations across India. Handling their B2B and D2C operations at multi-locations, it became difficult for them to streamline their business effectively.

Retail Expansion Challenges
- Rapid Store Growth
The ambitious plan to open over 100 offline stores across India within 4-5 years posed significant operational challenges.
- Non-Engaging Shopping Environment
SNITCH faced difficulty in creating a seamless transition from their online platform to the physical store. They wanted to enhance the shopping experience of customers for exploring the latest trends and styles.
- Inadequate Interactive Display Infrastructure
They wanted to feature interactive displays showcasing their diverse product range so that customers can touch and feel the fabrics, colors, and textures, making informed decisions. The lack of an advanced ERP system led to an efficient support for in-store stylists and interactive displays, limiting the potential for a dynamic shopping experience.
- Omnichannel Shopping Experience
Due to lack of advanced ERP solution, they faced challenges to introduce exclusive in-store collections that will not be available online.
- Inefficient Billing System
SNITCH aimed for a swift and hassle-free checkout experience. Inefficiencies in checkout processes led to slower transactions and lower customer satisfaction. They need to integrate multiple payment options and provide efficient billing counters to customers.
Challenges with Multiple Selling Platforms
SNITCH faced many challenges on their way to expand their business operations with multiple selling platforms.
- Inventory Mismanagement
They struggled to maintain a single, unified inventory view across direct-to-consumer (D2C), marketplaces, and offline stores, leading to stock inconsistencies.
- Short Product Life Cycles
The fast-paced nature of fashion trends required agile inventory management, which was challenging without integrated systems. It was difficult for them to manage quick turnover of inventory, posing challenges in forecasting demand and stock levels management.
- 3rd Party Order Management
The reliance on 3rd party order management software complicated real-time inventory updates and integration with the main system.
- Unsold Inventory Issues
Overstocks tied up valuable capital and storage space, resulting in financial strain and operational inefficiencies. Due to lack of advanced ERP solutions, they were not able to manage inventory and warehouses effectively, creating challenges to reflect the stock levels on various online and offline stores.
Unifying Customer Data Challenges
SNITCH experienced challenges in unifying customer data across E-commerce platforms and point of sale (POS) systems. Challenges of not integrating store credit from online to offline retail and unifying customer data include:
- Inconsistent Customer Experience
Discrepancies in store credit and rewards between online and offline purchases created frustration and a fragmented customer journey.
- Missed Sales Opportunities
SNITCH missed out on upselling and cross-selling opportunities due to the lack of visibility into a customer’s total interactions and purchase history across different channels.
- Data Silos
Disconnected data systems led to an incomplete understanding of customer behavior, preferences, and needs, impacting targeted personalized marketing and customer engagement strategies.
- Loyalty Program Management
Difficulty in tracking and loyalty points redemption across platforms reduced the effectiveness of loyalty programs and affected customer retention rate.
- Marketing Ineffectiveness
Non-integrated data led to less effective marketing campaigns, as messaging may not be as targeted or relevant for a comprehensive view of the customer journey.
- Analytical Limitations
SNITCH struggled to analyze data effectively, leading to poor decision-making and missed insights into customer behavior and market trends
How Does LOGIC ERP Help SNITCH With Retail & Distribution ERP Software Implementation?
LOGIC ERP, understanding their challenges, came up with the best ERP software solution for retail and E-commerce, tailored to meet the requirement of an advanced system for SNITCH. Providing them a customized ERP solution, we helped them streamline management across multiple locations and enhanced their operational excellence to a great extent.
Solution Offered to SNITCH By LOGIC ERP Company
LOGIC ERP provided Snitch with a robust omnichannel solution, streamlining operations from inventory management to order fulfillment. With customized LOGIC ERP features, Snitch achieved seamless integration across sales channels, enhanced efficiency, and drove remarkable business growth.

Seamless Retail Expansion with Enterprise-Level POS
- Streamlined Transactions
LOGIC ERP helped them with POS integration, facilitating faster checkouts, reducing wait times, and an efficient shopping experience. It leads to increased satisfaction and return visits. It helped them with stock in-check, and inventory management.
- Omnichannel Experience
LOGIC ERP omnichannel solution helped them enhance the retail chain on multiple platforms. Whether shopping online through mobile apps, or in-store, the experience remains consistent, contributing to a positive perception of the brand.
- Inventory Visibility
LOGIC ERP inventory management software provides real-time visibility into inventory levels, enabling sales associates to assist customers more effectively. If a product is out of stock in one location, the associate can quickly locate it in another, offering options like ship-from-store or in-store pickup.
- Personalized Shopping Experience
With integrated Customer Relationship Management CRM features, LOGIC ERP POS software helps them access customer histories, preferences, and wishlists, allowing for personalized service and recommendations. This level of personalization enhances the shopping experience by making customers feel valued and understood.
- Multiple Flexible Payment Options
LOGIC ERP POS systems support various payment methods, including: cash, card, contactless and mobile payments. This flexibility caters to customer preferences and streamlines the payment process.
- Promotions and Loyalty Programs
With LOGIC ERP promotional and loyalty program management software, they can easily offer discounts and loyalty points. Customers can benefit from reward points, discount coupons, seasonal offers and redemption schemes. It helped them strengthen customer relationships, attaining their trust and satisfaction.
- Data-Driven Insights
With LOGIC ERP POS software, they can access data reports, and gain valuable insights into customer behavior and sales trends. With the analytical reports, they can easily identify buying behaviour and shopping trends.
- Security & Compliance
LOGIC ERP Point of Sale helped them ensure data protection during transactions, building trust with the customers and security regulations.
- Scalable Integration
Offering seamless integration with other systems, LOGIC ERP helped them grow their brands with expanding retail chains. In this way, it helped them ensure a cohesive and efficient operational environment.
LOGIC ERP Warehouse Management Solution
- Integration with Sales Channels
LOGIC ERP WMS seamlessly integrates with various sales channels, whether it’s B2B wholesale, D2C E-commerce, or B2C retail, ensuring that all orders are captured and processed efficiently. Now they can easily handle a large volume of orders, driving their operational and revenue growth. The system’s capabilities are tailored to enhance user experience and streamline the order fulfillment process.
- Real-Time Inventory Tracking
With advanced retail software, they can easily manage real-time inventory tracking to maintain accurate stock levels across all channels and avoid over-selling or stock-outs.
- Efficient Order Processing
LOGIC ERP software for the retail industry helps them in efficient order processing. Now, product orders are processed, from picking and packing to shipping, which reduces manual errors and speeds up the fulfillment process.
- Multi-Warehouse Support
The system supports multiple warehouses, helps them store their products in different locations or use drop-shipping methods.
- Returns Management
Efficient handling of returns is facilitated through the LOGIC ERP warehouse management system, which is specifically important for D2C and B2C operations where returns are more common.
- Customer Support and Training
LOGIC ERP software implementation provides comprehensive customer support and training to ensure that businesses can fully leverage the capabilities of the WMS.
Unifying Customer Data Across E-commerce Platform Through FLITS & LOGIC POS Solution
- Centralized Customer Database
LOGIC ERP software implementation brings up a real-time JSON API to create a centralized database that houses all customer information across Shopify webstore, FLITS and LOGIC ERP POS. This unified database ensures that customer interactions, whether online or in-store, are recorded in a single location.
- Real-Time Data Synchronization
When a customer makes a purchase or updates their profile on one platform, the change is immediately reflected on the other. This synchronization ensures that the business always has up-to-date information, providing valuable insights into sales graphs.
- Enhanced Customer Insights
With a unified system, businesses gain deeper insights into customer behavior, preferences, and purchasing patterns. These insights can drive more informed decision-making and enable targeted marketing campaigns, resulting in improved sales and customer retention.
- Scalability
As the business grows, the integrated system can scale accordingly. The flexibility of cloud-based solutions like Shopify and LOGIC ERP means that they can handle an increasing volume of transactions and data without compromising performance.
Key Benefits: Enhancing SNITCH Retail & Distribution Operations with LOGIC ERP Software Implementation
LOGIC ERP omnichannel retail & distribution software implementation with a cloud-based system led to remarkable business growth for SNITCH, rooting their vision to empower 100+ stores all over India:

- Unified Data Management
SNITCH benefitted from a unified database and application system, eliminating the complexities of data synchronization across multiple locations. With LOGIC ERP solutions, various solutions are available under a single roof: Production, Warehouse management, Wholesales, POS, Inventory management, and GST integrations. It ensures consistent and reliable information management across the organization.
- Web-Based Retail Applications Deployment
SNITCH’s retail outlets are now operational on web-based applications. This ease of deployment enhances operational agility and accessibility across all retail locations.
- Centralized ERP System
LOGIC ERP has empowered SNITCH with centralized control, facilitating unified management across departments and locations. This centralized approach enhances decision-making efficiency and operational oversight.
- Enhanced Customer Engagement
LOGIC ERP CRM module has effectively enhanced their customer engagement and loyalty programs. This capability enables personalized interactions and strengthens customer relationships.
- Optimized Inventory Management
SNITCH enhances inventory control with LOGIC ERP integrated Warehouse Management System (WMS), implementing a rack bin system. This solution has streamlined storage and retrieval processes, improving operational efficiency.
- Standardized & Unified PIM Across Selling Touch Points
Advanced PIM solutions provided by LOGIC ERP help them integrate with other systems such as CRM, and E-commerce platforms, providing a single source for all product-related data. The adoption of a robust PIM system led to improved operational efficiency, faster time-to-market for new products, and enhanced customer satisfaction through accurate and detailed product information.
LOGIC ERP PIM system with built-in logical rules for SKU creation and pricing strategies based on product attributes is a big relief to merchandise teams.
- Real-Time Insights with Advanced Reporting
SNITCH gains real-time operational insights with LOGIC ERP live reporting solution across production units, warehouses, and stores. The real time reports from different store locations and channels, simplified analyzing the merchandise, sales, and buying trends. It empowers proactive decision-making and responsiveness to market dynamics.
- Personalized Marketing Offers
A unified customer data platform enables businesses to deliver personalized marketing messages and customer service. By understanding the customer’s history and preferences, businesses can tailor their approach to meet individual needs, enhancing the overall customer experience.

How Can LOGIC ERP Help Your Retail Apparel & Fashion Brand with Advanced Software Implementation?
With a proven track record of partnering with top global and national apparel brands, we have played a pivotal role in their remarkable business growth and success stories. With a strong focus on flexibility, scalability, and customer satisfaction, LOGIC ERP experts have built a reputation for providing industry-leading retail ERP software that helps businesses streamline their operations, improve efficiency, and drive growth.
Why Choose LOGIC ERP For Your Apparel & Fashion Retail Industry?
LOGIC ERP is one of the most trusted ERP software solutions providers in India. Established in 1993, we have been at the forefront of delivering innovative and cost-effective ERP solutions to retail, distribution and manufacturing industries.
What makes us unique in the world of ERP:
- 30+ Years of ERP Excellence
- 200+ Experienced ERP Experts
- Personalized ERP Training Just for You
- Fast, Easy, & Stress-Free Implementation
- Quick & Easy Personalization & Deployment
- Flexible Solutions: On-Premise or On-Cloud
- Strong Domain Knowhow & Success Stories
- Digital Ready ERP with 3rd Party Plug-in & API
Conclusion
SNITCH Apparel’s success story is a must to share examples of how advanced ERP solutions can revolutionize the retail industry. With cloud deployment and seamless API integration, they’ve tackled the challenges of high-volume merchandise while unlocking the full potential of omnichannel retail. Powered by LOGIC ERP, SNITCH has streamlined operations, embraced innovation, and paved the way for unstoppable growth in the dynamic world of fashion.

Get started now! Call +91-734 114 1176 or email us at sales@logicerp.com to schedule your demo and take the first step towards operational excellence!