Insights
Sportking, a global iconic family store brand, partnered with LOGIC ERP to address critical challenges in their business operations. By implementing a centralized system, they streamlined retail and manufacturing processes, enhanced customer experiences, and achieved remarkable business growth.
Read this LOGIC ERP software implementation case study to know how we helped them overcome challenges and provided an all-in-one solution for their retail and manufacturing industry operations.
About Sportking
Established in 1977 under the leadership of Mr. Jagdish Chandar Avasthi, Sportking has emerged as India’s leading vertically integrated textile conglomerate. In 40+ years of its existence, Sobhagia Sales Pvt. Ltd (Sportking). has relentlessly continued its journey on the path of fast paced growth achieving several benchmarks in its varied ventures of Yarn, Fabric, Garment and Retail Businesses.
Sportking Stores Spread All Over India
Sobhagia Sales Pvt. Ltd.(Sportking) owns 7 state-of-the-art manufacturing facilities in India spread across the states of Punjab & Himachal Pradesh which are equipped with the latest machinery, producing yarns and garments that are a benchmark in quality, range & innovation in the domestic as well as international markets.
Challenges Faced by Sportking Before LOGIC ERP Software Implementation
Sportking offers a comprehensive range of products including various types of apparels, footwear and accessories. Their lineup combines innovative sportswear technology with fashion-forward designs, ensuring customers worldwide have access to quality athletic gear.
Handling retail operations across 100+ stores and striving to increase sales without the support of advanced retail ERP software became a pressing issue for them. Check out the list of challenges faced by Sobhagia Sales Pvt. Ltd.(Sportking). before moving with LOGIC ERP:
- Multiple Databases
Before implementation, Sportking struggled with managing multiple databases across various departments. It led to inconsistencies in data storage, retrieval, & updates, creating operational inefficiencies.
- Duplicate Master Data
The presence of duplicate master data resulted in errors in inventory management, customer records, & financial reporting, impacting overall business accuracy & decision-making process.
- Mismatched Data
Sportking encountered frequent data mismatches due to disparate systems & manual data entry processes, resulting in affecting the operational efficiency and hampering the reliability of information used for forecasting, procurement, & customer services.
- Lack of Reporting
Before LOGIC ERP manufacturing software implementation, they faced difficulty in generating timely and accurate reports. This limitation made it difficult to monitor key performance indicators (KPIs), track financial parameters, and assess business growth trends effectively.
- No Warehouse Management System
Without a dedicated warehouse management system (WMS), Sportking staff struggled to optimize inventory levels, manage storage space efficiently, and ensure timely order fulfillment. This impacted inventory turnover rates & customer satisfaction.
- Non-Centralized System
Sportking operated without a centralized system, leading to fragmented data silos across departments. This decentralized approach made it challenging to streamline processes, collaborate effectively, and maintain data integrity across the organization.
- No Real-time Reporting
Sportking’s operations were significantly impacted by the lack of real-time reporting capabilities like operational metrics and performance indicators. This limitation delayed their decision-making processes & hindered the ability to respond swiftly to market dynamics & customer demands.
- Lack of Marketing Tools
Sportking faced difficulties in executing promotional schemes & campaigns efficiently. The lack of integrated tools for planning, executing, & monitoring promotional activities impacted marketing plans & customer engagement strategies.
- Lack of CRM System
Without a dedicated Customer Relationship Management (CRM) system, Sportking struggled to manage customer interactions, track sales opportunities, & nurture customer relationships effectively. This limitation affected customer retention and satisfaction levels.
- Multiple Apps for Data Syncing
Sportking relied on multiple disparate applications and utilities for data synchronization & reporting purposes. This fragmented approach resulted in increased complexity, higher IT maintenance costs, & reduced interoperability between systems.
How Did LOGIC ERP Help Sportking With ERP Software Implementation?
LOGIC ERP, understanding their challenges, came up with the best ERP apparel software solution for retail and manufacturing, tailored to meet the requirement of an advanced system for Sportking. Providing them a customized ERP solution, we helped them streamline management across multiple locations and enhanced their operational excellence to a great extent.
Solution Offered to Sportking By LOGIC ERP Company
- Single Database, Single App for Multi-Location
Offering a unified platform to Sportking, LOGIC ERP apparel software provided them access through a single application. Now their business data resides in a single database. It eliminates data silos and ensures consistent information across all 100+ store locations, facilitating seamless operations & decision-making processes.
- Centralized System
LOGIC ERP manufacturing software provided Sobhagia Sales Pvt. Ltd(Sportking) a complete centralized control over all aspects of their business operations. From inventory management to financial reporting, every process is managed centrally, enabling better oversight and strategic management.
- Live Reporting System
Sportking benefits from real-time insights with LOGIC ERP retail software live reporting feature. Now, they can monitor sales trends, inventory levels, and operational performance instantly, enabling proactive decision-making and responsiveness to market changes.
- Web-Based Point of Sale
LOGIC ERP web-based Retail Point of Sale (POS) system empowers them to conduct transactions swiftly and securely across all their retail outlets. It supports real-time updates, inventory management, & customer engagement, enhancing efficiency and customer satisfaction.
- CRM Integration
With our integrated CRM module, Sportking can nurture customer relationships effectively. They can track customer interactions, manage sales opportunities, and personalize marketing campaigns, ultimately boosting customer satisfaction and loyalty.
- Integrated Warehouse Management System – Rack BIN Management
LOGIC ERP Warehouse Management System (WMS) includes Rack BIN Management capabilities. With this, Sportking can now optimize warehouse space, track inventory movements accurately, and ensure efficient order fulfillment, enhancing operational efficiency & reducing costs.
- Integrated Accounting System
Our solution has helped them integrate the Head Office and Branch Accounting system. From general ledger to accounts payable and receivable, Sobhagia Sales Pvt. Ltd (Sportking) can now consolidate financial data, streamline reconciliation processes, & ensure compliance across all locations, enhancing financial visibility and control.
- Production Management
Sobhagia Sales Pvt. Ltd (Sportking) can optimize production processes with LOGIC ERP integrated Production Management module. They can plan production schedules, manage resources efficiently, and maintain quality standards, ensuring smooth operations and timely delivery.
- Order Processing
From order entry to seamless delivery management, LOGIC ERP software implementation ensures efficient operations and timely customer service, empowering Sobhagia Sales Pvt. Ltd (Sportking) to streamline processes & deliver exceptional service experiences consistently.
Core LOGIC ERP Software Modules For Sportking
Key Benefits
Enhancing Sportking Retail & Manufacturing Operations with LOGIC ERP Software Implementation
- Unified Data Management
Sportking benefits from a unified database and application system provided by LOGIC ERP, eliminating the complexities of data synchronization across multiple locations. With LOGIC ERP solutions, different software are available under a single roof: Production, Warehouse management, Wholesales, POS, Inventory management, GST integrations etc. It ensures consistent and reliable information management across the organization.
- Web-Based Retail Applications Deployment
Sportking’s retail outlets enjoy the convenience of web-based applications from LOGIC ERP. This ease of deployment enhances operational agility and accessibility across all retail locations.
- Centralized System
LOGIC ERP has empowered Sportking with centralized control, facilitating unified management across departments and locations. This centralized approach enhances decision-making efficiency and operational oversight.
- Enhanced Customer Engagement
LOGIC ERP CRM module has effectively enhanced their customer engagement and loyalty programs. This capability enables personalized interactions and strengthens customer relationships.
- Optimized Inventory Management
Sportking enhances inventory control with LOGIC ERP integrated Warehouse Management System (WMS), implementing a rack bin system. This solution has streamlined storage and retrieval processes, improving operational efficiency.
- Standardized Production Across Units
LOGIC ERP implements a production module across all units of Sportking, standardizing production processes. It ensures consistency and efficiency in manufacturing operations, contributing to enhanced productivity.
- Real-Time Insights with Advanced Reporting
Sportking gains real-time operational insights through LOGIC ERP live reporting capabilities across production units, warehouses, and stores. The Real time reports from different store locations and channels, simplified analyzing the merchandise, sales, trends etc. It empowers proactive decision-making and responsiveness to market dynamics.
How Can LOGIC ERP Help Your Apparel Retail and Manufacturing Business with ERP Software Implementation?
LOGIC ERP is one of the most trusted ERP software solutions providers in India, with over 30 years of experience in the industry. Established in 1993, LOGIC ERP has been at the forefront of delivering innovative and cost-effective ERP solutions tailored to the specific needs of businesses across diverse verticals, including retail, manufacturing, distribution, and supply chain management.
With a proven track record of partnering with top global and national apparel brands, we have played a pivotal role in their remarkable business growth and success stories. With a strong focus on flexibility, scalability, and customer satisfaction, ERP experts have built a reputation for providing industry-leading footwear manufacturing ERP software that helps businesses streamline their operations, improve efficiency, and drive growth.
Why Choose LOGIC ERP For Your Apparel Retail & Manufacturing Industry?
LOGIC ERP is India’s most trusted ERP company to provide the best apparel and footwear retail ERP solutions to different industries. Streamlining businesses since 1993, we have been providing customized ERP solutions that meet the unique needs of the apparel and footwear industries.
- 30+ Years of ERP Excellence
- 200+ Experienced ERP Experts
- Personalized ERP Training Just for You
- Fast, Easy, & Stress-Free Implementation
- Quick & Easy Personalization & Deployment
- Flexible Solutions: On-Premise or On-Cloud
- Strong Domain Knowhow & Success Stories
- Digital Ready ERP with 3rd Party Plug-in & API
Conclusion
Sobhagia Sales Pvt. Ltd (Sportking) partnership with LOGIC ERP has proven to be transformative, addressing and overcoming critical operational challenges. By implementing LOGIC ERP retail and manufacturing software, Sportking has successfully unified its data management, centralized control, and integrated core business functions across its extensive network of 100+ retail outlets, warehouses, and manufacturing units.
Get started now! Call +91-734 114 1176 or email us at sales@logicerp.com to schedule your demo and take the first step towards operational excellence!
