Insights
Zed Black, the flagship brand of Mysore Deep Perfumery House (MDPH), is one of the world’s largest agarbatti and dhoop brands, producing over 1,200 products and 800 SKUs and exporting to 45+ countries in the US, Europe and The Middle East. With the world’s largest raw agarbatti factory spread across 15 acres, Zed Black is proudly endorsed by worldwide famous cricketer MS Dhoni and famous bollywood star Hrithik Roshan.
As the brand scaled globally, it faced challenges in sales order processing, dispatch management, production control, inventory accuracy, procurement, and depot-level stock planning.
Read the LOGIC ERP x Zed Black | FMCG Distribution Software Implementation Case Study to discover how we helped them overcome challenges with a unified FMCG distribution software solution that streamlined inventory management, warehouse operations, order processing, billing, procurement, supply chain, and financial workflows, empowering the brand with real-time visibility, barcode-enabled accuracy, automated demand planning, ASN integration, and centralized dispatch control.
About Zed Black | Mysore Deep Perfumery House (MDPH)’s Flagship Brand
Zed Black is the flagship brand of Mysore Deep Perfumery House (MDPH), a renowned FMCG company headquartered in Indore, Madhya Pradesh. Since its inception in 1992, MDPH has grown from a small incense stick manufacturing unit into a diversified and globally recognized FMCG organization.
Today, Zed Black stands among the most trusted and popular names in the Indian incense industry, known for its quality, innovation, and ability to touch millions of lives across India and worldwide.
- 4 Manufacturing Units
- With 1200+ Products
- Creating 3.5 crore (35 million) incense sticks every day
- 3,500 Authorised Distributors in India
- Exporting to 45+ countries all over the world
Zed Black is known for its extensive range of fragrance and pooja-related products, including:
- Incense sticks (agarbatti)
- Dhoop sticks and cones
- Sambrani cups
- Camphor and pooja essentials
- Premium gifting and devotional product lines
About MDPH
MDPH is a leading FMCG company in India which owns household Brands like Zed Black, Manthan, Coach, Orva & more. By strategically locating its distribution centers across the country, MDPH is able to reach a vast number of retail outlets, making its products easily accessible to consumers. In addition, MDPH has opened an overseas office in New York, which shows the company’s global aspirations and its desire to expand beyond its domestic market.
Challenges Faced by the Client before LOGIC ERP Implementation
As Zed Black planned to expand its global presence, they faced several operational challenges that restricted growth and efficiency. Check out the list of challenges faced by Zed Black before LOGIC ERP implementation:
Inefficient Sales Order Management
- Sales orders raised by depots required manual intervention for generating corresponding purchase orders to manufacturing units.
- Lack of integration led to delays and errors in order processing and fulfillment.
Uncoordinated Dispatch Process Across Units
- Dispatching goods from multiple manufacturing units to depots was complex.
- If the ordered items were unavailable in a particular unit, there was no real-time visibility or mechanism to redirect dispatch from alternate units, causing delays and fulfillment issues.
Manual Production and Stock Management
- Production tracking and inventory control were managed through spreadsheets.
- This resulted in limited reporting capabilities, lack of real-time updates, and increased chances of manual errors in production data and stock levels.
Inventory Mismatches Due to Absence of Barcode System
- Without a barcode-enabled system, stock was updated manually, leading to frequent discrepancies between physical and system inventory.
- This affected stock traceability, batch-wise control, and inventory accuracy across locations.
Separate Billing for Manufactured and Trading Items
- Due to limitations in the existing system’s account posting structure, the client had to generate separate invoices for manufactured and trading items.
- This increased operational workload, impacted billing efficiency, and caused reconciliation challenges in accounting.
Due to Lack of ASN (Advance Shipment Notice) Facility
- The procurement process lacked an ASN mechanism, resulting in poor visibility of in-transit goods.
- This led to delays in goods inward processing, mismatch in received quantities, and disruption in production planning due to unverified shipments.
Unplanned and Inaccurate Stock Ordering by Depots
- Depots did not have clarity on how much stock was required or available.
- They were manually checking current stock and pending sales orders, often placing random purchase orders.
- This resulted in overstocking of some items and stock shortages for others, ultimately affecting inventory management and timely dispatch.
How Did LOGIC ERP Help Zed Black With FMCG Distribution Software Implementation?
LOGIC ERP, understanding their operational challenges, implemented the best FMCG distribution software to meet Zed Black’s need for an advanced FMCG software solution. In this way, LOGIC ERP helped them streamline inventory management, order processing, billing, warehouse operations, supply chain workflows, and financial management, enabling real-time visibility, faster decision-making, and overall operational efficiency across their distribution network.
Solution Offered to Zed Black by LOGIC ERP
Zed Black partnered with LOGIC ERP to address growing operational complexities by implementing a unified platform custom-built for the FMCG distribution business. The solution enabled end-to-end automation of procurement, inventory management, warehouse management, sales & distribution management, supply chain, finance and accounting management.
Automated Sales Order to Purchase Order Flow
- Integrated sales and purchase order cycle across depots and manufacturing units.
- Sales orders raised by depots now automatically generate purchase orders to the respective manufacturing unit, ensuring smooth and timely order fulfillment.
Centralized Dispatch Management with Stock Visibility
- Real-time stock visibility across all manufacturing units enables automated suggestions for dispatch from alternate units when stock is unavailable in the preferred unit.
- This ensures faster fulfillment of depot orders and optimal stock utilization across locations.
Systematic Production and Inventory Management
- Complete production planning and stock tracking are now managed within the ERP system.
- Real-time production entries, automated raw material consumption, and finished goods tracking enable better control and timely availability of production reports.
Barcode-Enabled Inventory Control
- A barcode system was implemented across all units and depots.
- This improved stock accuracy, streamlined inward/outward processes, and eliminated manual errors in inventory management.
Unified Billing for Manufactured and Trading Items
- Logic ERP’s flexible account posting configuration allows for billing of both manufactured and trading items in a single invoice.
- This reduces manual work, speeds up the billing process, and ensures accurate accounting.
ASN (Advance Shipment Notice) Integration in Procurement
- ASN functionality has been introduced for all purchase orders.
- Suppliers now send shipment details in advance, allowing the receiving team to plan for inward processes, validate quantities, and update inventory with improved accuracy and visibility.
Implementation of ‘Open to Buy’ Module for Demand-Based Planning
- An advanced Open to Buy module was implemented to automate depot-wise requirement planning.
- The system uses a formula-based approach considering multiple factors like: Pending sales orders from distributors, Current stock at the depot, Pending purchase orders.
- Based on this, the system calculates required quantities per item, generates a purchase order for the same, and simultaneously creates a corresponding sales order at the specified production unit for fulfillment.
Industry-Specific ERP Modules Developed and Deployed
Key Benefits of LOGIC ERP FMCG Distribution Software Implementation
End-to-End Process Integration
Seamless integration between depots, manufacturing units, and the head office ensured better coordination across sales, purchase, production, and dispatch cycles.
Improved Order Fulfillment and Dispatch Planning
- Real-time stock visibility and automated inter-unit transfer logic helped in fulfilling orders faster and more efficiently.
- Reduced dependency on manual coordination for dispatches from alternate locations.
Streamlined Production and Inventory Management
- Centralized production tracking enabled better control over raw material consumption and finished goods availability.
- Reduced dependency on manual spreadsheets and improved accuracy in stock reporting.
Inventory Accuracy with Barcode System
- Barcode-based inventory movement minimized manual errors, improved stock reconciliation, and enabled precise batch and location tracking.
- Enhanced traceability for inward and outward stock transactions across all units.
Simplified Billing and Accounting
- Enabled consolidated billing for both manufactured and trading goods, improving efficiency in invoicing and accounting processes.
- Reduced errors and manual intervention in posting entries.
Enhanced Procurement Control with ASN Facility
- Implementation of the ASN feature allowed better planning for goods receipt and inward verification.
- Improved supplier coordination and reduced discrepancies in received goods.
Demand-Driven Manufacturing and Inventory Planning
- Prior to implementation, production units had no visibility into depot-level demand and often operated blindly.
- After implementing the Open to Buy functionality, production units clearly understand how much quantity is required by each depot and can plan production accordingly.
- For example, if the system detects a shortfall in Dhoop stock at a specific depot based on actual demand and pending orders, the production unit immediately receives this requirement and begins manufacturing the exact needed quantity—reducing wastage, overproduction, and shortages.
Faster Decision-Making with Real-Time Reporting
Dashboards and real-time reports across modules (Sales, Purchase, Inventory, Production) provided management with timely and accurate data for strategic decisions.
Scalability and Standardization
Standardized processes across all locations made it easier to scale operations and onboard new units or depots without disrupting the workflow.
Compliance and Audit Readiness
System-generated records ensured proper audit trails for transactions, supporting statutory and internal audits with accurate data.
Operational Efficiency and Time Savings
Automation of key processes reduced manual work, minimized duplication, and improved overall process efficiency across departments.
How Can LOGIC ERP Help Your FMCG Distribution Business with Advanced Software Implementation?
With a proven track record of partnering with top global and national FMCG distribution brands, LOGIC ERP has played a pivotal role in their business growth and success.
LOGIC ERP for FMCG distribution offers real-time inventory management, multi-warehouse control, order processing, supply chain management, automated billing & invoicing, finance & GST compliance, advanced reporting & analytics, dashboards, data-driven insights, omnichannel integration, modular & API-friendly architecture, and plug-and-play 3rd-party integrations. Implementing FMCG distributor software enables streamlined operations, cost efficiency, and sustainable growth while keeping businesses agile and competitive.
Why Choose LOGIC ERP For Your FMCG Distribution Business?
LOGIC ERP is one of the most trusted FMCG distribution software solutions providers in India. Established in 1993, we have been driving the business growth of top FMCG distribution brands in the world: Colorbar, Kryolan, Mario, Spyran, Five Rivers, Good Care, Forever 52, KT Professional and many more.
What makes us unique in the world of ERP:
- 30+ Years of ERP Excellence
- 200+ Experienced ERP Experts
- Personalized ERP Training Just for You
- Fast, Easy, & Stress-Free Implementation
- Quick & Easy Personalization & Deployment
- Flexible Solutions: On-Premise or On-Cloud
- Strong Domain Knowhow & Success Stories
- Digital Ready ERP with 3rd Party Plug-in & API
Conclusion
The LOGIC ERP x Zed Black collaboration stands as a benchmark in how LOGIC ERP software implementation can transform FMCG distribution. By addressing challenges in sales order management, dispatch planning, production control, procurement, and inventory accuracy, Zed Black was able to achieve end-to-end process automation, real-time visibility, and operational efficiency across its vast distribution network. With streamlined workflows, enhanced decision-making, and demand-driven planning, Zed Black is now well-positioned to scale its global presence seamlessly while maintaining efficiency and accuracy.
Get started now! Call +91-734114 1176 or email us at sales@logicerp.com to schedule your demo and take the first step towards operational excellence with LOGIC ERP!