LOGIC ERP powers The Bear House’s rapid expansion with cutting-edge apparel ERP and omnichannel solutions, supporting its entry into the GCC market.
The Bear House, a modern men’s apparel and accessories brand known for its smart casual wear, has officially entered the global arena with its launch in the Gulf Cooperation Council (GCC) region. This marks a major step forward in the brand’s vision to become a global Indian fashion label.
With a strong product-market fit in the Middle East—where premium fashion, professional lifestyle dressing, and robust e-commerce adoption converge—The Bear House is set to make waves across the region through a strategically planned omnichannel approach.
The brand’s contemporary collections are now available on leading GCC online platforms like Noon, Namshi, and Amazon, allowing it to reach a digital-first consumer base known for high fashion awareness and brand loyalty. These platforms were chosen for their strong consumer trust, market penetration, and seamless logistics network.
“This is our first major step towards becoming a global Indian brand,” said Harsh Somaiya, Co-Founder of The Bear House. “The Bear House fills in the ‘affordable luxury’ gap for GCC consumers, who currently have only high-end or low-cost fashion options. Our comfort-led styles, hybrid wardrobe pieces, and timeless smart casuals are perfectly suited for the growing demand among professionals in the region.”
He added, “The UAE, in particular, is the fashion and e-commerce hub of the Middle East. With developed infrastructure, accessibility, and a fashion-forward audience, it serves as the ideal launchpad for our expansion into the wider GCC.”
A Rising Star in Indian Fashion
Founded in 2017, The Bear House began its journey as an online-first brand in India. Over the past few years, it has seen exponential growth, with physical retail stores in Bangalore and Hyderabad, and a strong online presence across major marketplaces like Myntra, Tata Cliq, Nykaa, Zepto, and its own website and app.
The brand is currently on a mission to cross Rs 250 crore in net revenue, registering over 80% YoY growth. Its upward trajectory has been fueled by a successful Rs 50 crore Series A funding round led by JM Financial India Growth Fund III.
Earlier this year, The Bear House gained nationwide attention after appearing on Shark Tank India Season 4, where it secured a Rs 3 crore investment from Namita Thapar, Executive Director of Emcure Pharmaceuticals. The moment not only boosted its visibility but further established its credibility as a fast-scaling D2C success story.
The Role of Technology in Global Fashion Expansion
Supporting The Bear House’s international foray is a robust backend driven by scalable retail technology. One of the key partners powering this growth is LOGIC ERP, a leading provider of end-to-end ERP solutions tailored for the fashion, apparel, and retail sectors.
Gurbir Singh, MD and Co-founder of LOGIC ERP, commented on the expansion:
“At LOGIC ERP, we are proud to support innovative Indian brands like The Bear House in their global journeys. Our integrated retail solutions ensure that operations—from inventory to order processing—run seamlessly across geographies. The brand’s entry into the GCC region is a testament to the power of technology-backed growth, and we look forward to being part of their continued success story.”
Looking Ahead
With its entry into the GCC market, The Bear House is laying the groundwork for sustained international expansion. Its sharp focus on quality, comfort, and affordability—combined with regional adaptability and a data-driven omnichannel model—positions it as a brand to watch in the premium menswear segment.
As it continues to grow beyond borders, The Bear House remains committed to its founding mission: delivering effortless, everyday fashion with a global appeal—now backed by the operational power of LOGIC ERP.
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