The Bear House Enters International Retail with Dubai Store; Enhances Apparel Operations Using LOGIC ERP

In a landmark move for Indian fashion retail, The Bear House has officially entered international markets with the opening of its first overseas store at Al Ghurair Centre, Dubai. The new 1,100 sq ft outlet marks a major milestone in the Bengaluru-based menswear brand’s global expansion strategy and sets the foundation for a wider retail footprint across the Middle East and Europe.

Founded in 2017 by Tanvi and Harsh Somaiya, The Bear House has rapidly emerged as a modern menswear label offering clean, contemporary, European-inspired apparel. The new Dubai store represents the brand’s first step outside India and signals the beginning of its strategic expansion into Abu Dhabi and key European markets in the coming years.

Sharing the milestone moment, Co-founders Harsh and Tanvi stated,
“This is a huge moment for us. Opening in Dubai feels like the beginning of a new chapter. We’ve always wanted The Bear House to be a brand without borders—one that speaks to the young gentleman wherever he may be. This store marks the realisation of our long-envisioned dream of going international.”

A Distinctive Store Concept Designed for Global Audiences

Situated in Al Ghurair Centre, one of Dubai’s most established shopping destinations, the store reflects The Bear House’s signature “bear’s den” design philosophy. Featuring an asymmetrical façade, a bear-faced mannequin, and unique paw-print accents, the store blends functionality with a clean, modern aesthetic, ensuring strong visibility at the mall level.

The compact 1,100 sq ft retail format has been structured for efficiency and adaptability, ideal for high-footfall urban malls across the GCC region. With a curated merchandise assortment, the store gives the brand a physical presence to complement its robust online channels and growing network of Indian outlets.

The Bear House Powered by LOGIC ERP for Streamlined Apparel Operations

As The Bear House embarks on its global expansion, the brand has strengthened its backend with LOGIC ERP, a leading ERP platform trusted by the apparel, garment, and lifestyle industries.

With LOGIC ERP advanced retail-distribution capabilities, The Bear House is streamlining inventory management, production workflows, supply chain planning, accounting, and store operations across its omnichannel ecosystem.

Read Full Case Study : The Bear House x LOGIC ERP | Empowering Apparel Retail & Manufacturing with Omnichannel & Enterprise Solutions

The ERP system enables:

• Real-time stock visibility across warehouses and stores
• Streamlined procurement and distribution
• Accurate size–color–style matrix management
• Automated billing, POS, and GST accounting
• Faster decision-making through advanced reporting dashboards

This digital backbone supports the brand’s shift toward international retail, ensuring operational efficiency and scalability as it enters new markets.