Shark Tank India has become a launchpad for innovative startups that are transforming India’s business landscape. Behind the success of these startups is not just visionary ideas and strong investment, but also robust operational management powered by advanced technology. One software that has consistently earned the trust of top Shark Tank India entrepreneurs is LOGIC ERP.
From apparel omnichannel retail to FMCG distribution, LOGIC ERP has proven to be a reliable and scalable ERP solution that empowers startups to streamline operations, optimize inventory, manage billing, and grow profits.
In this article, we explore why startups like SNITCH, The Bear House, Freakins, EUME, and Blue Tea rely on LOGIC ERP to scale their businesses, highlighting its features, benefits, and real-world applications.
What is LOGIC ERP and Why It Matters for Startups
LOGIC ERP is a comprehensive ERP solution that integrates multiple business functions into a single platform. Listed as #1 ERP for retail, distribution, and manufacturing sectors, it simplifies processes like:
- Inventory management
- Billing and invoicing
- Order processing and distribution
- Omnichannel retail management
- Analytics and reporting
For startups, especially those featured on Shark Tank India, efficient operations are critical. High growth demands accurate inventory tracking, faster billing, and seamless distribution, and LOGIC ERP provides all of these in one platform.
SNITCH
A leading men’s apparel brand, SNITCH combines style with comfort, offering trendy fashion for the modern man. With strong backing from investors and a growing offline and online presence, SNITCH has become a go-to brand for quality apparel across India.
- Founders: Siddharth Dungarwal
- Founded: 2020
- Funding:
- ₹110 crore (~$13 million) from IvyCap Ventures and SWC Global
- ₹278 crore (~$40 million) led by 360 One Asset (formerly IIFL Wealth & Asset Management)
- Valuation: ₹2,500 crore (~$300 million)
- Growth: Expanded from a D2C model to multiple offline retail stores
Challenges: Managing multi-store inventory, tracking sales across channels, and ensuring real-time stock visibility.
LOGIC ERP Solutions:
- Omnichannel inventory integration across online and offline platforms
- Automated billing and invoicing for error-free checkouts
- Detailed sales and stock reports for strategic decision-making
By leveraging LOGIC ERP’s apparel retail ERP software, SNITCH achieved operational efficiency, accurate inventory management, and enhanced customer experience.
Read Case Study: Shark Tank India Sensation- SNITCH & Its Journey from D2C to B2C & Omnichannel with LOGIC ERP Software Solution
The Bear House
The Bear House is a smart casual apparel brand that emphasizes style, comfort, and innovation. Known for its fast growth and scalable business model, it has become one of India’s most admired fashion startups post its Shark Tank India success.
- Founders: Tanvi and Harsh Somaiya
- Founded: 2017
- Funding:
- Shark Tank India: ₹3 crore equity + ₹2 crore debt from Namita Thapar
- Series A: ₹50 crore (~$5.8 million) from JM Financial Private Equity
- Valuation: ₹300 crore (~$36 million)
Challenges: Managing manufacturing, inventory, and distribution efficiently.
LOGIC ERP Solutions:
- Production planning for manufacturing units
- Inventory management for raw materials and finished goods
- Omnichannel retail integration
- Sales analytics to optimize product assortment
With LOGIC ERP’s manufacturing ERP software, The Bear House streamlined operations, scaled during peak seasons, and ensured timely delivery and profitability.
Case Study: The Bear House x LOGIC ERP | Empowering Apparel Retail & Manufacturing with Omnichannel & Enterprise Solutions
Freakins
Freakins specializes in denim and casual wear, delivering affordable yet fashionable clothing for the youth. With a strong retail footprint and growing e-commerce presence, Freakins is making a mark in the Indian apparel industry.
- Founders: Puneet Sehgal and Shaan Shah
- Founded: 2019
- Funding:
- Shark Tank India: ₹70 lakh for 1% equity, valuation ₹70 crore
- Seed Round: $4 million from Matrix Partners India and Blume Ventures
Challenges: Handling high customer footfall, multi-outlet billing, and inventory.
LOGIC ERP Solutions:
- Centralized inventory management for multiple retail stores
- Automated billing and GST compliance
- Customer relationship management (CRM)
- Real-time reporting for strategic decisions
With LOGIC ERP, Freakins reduced operational errors, improved efficiency, and maximized sales.
EUME
EUME is a premium luggage and bag brand focusing on durable, stylish, and eco-friendly products. With innovative designs and omni-channel distribution, EUME ensures customers travel in style without compromising on quality.
- Founder: Naina Parekh
- Founded: 2017
- Funding:
- Series A: ₹25 crore (~$3 million) led by Ashish Kacholia
- Seed Round: Initial investment from Mumbai Angels
Challenges: Managing inventory, logistics, and omnichannel sales, especially during peak travel seasons.
LOGIC ERP Solutions:
- Inventory tracking across warehouses and retail stores
- Distribution and logistics optimization
- Seamless integration of online and offline channels
- Monitoring sales and returns for better financial control
LOGIC ERP helped EUME maintain stock accuracy, reduce delivery delays, and enhance customer satisfaction.
Blue Tea
Blue Tea offers wellness-focused teas and beverages that promote health and lifestyle benefits. With its unique blends and FMCG distribution reach, Blue Tea is gaining popularity among health-conscious consumers across India.
- Founders: Nitesh Singh and Sunil Chandra Saha
- Founded: 2017
- Funding: Shark Tank India: ₹7.5 crore (~$1 million) from Aman Gupta
Challenges: Ensuring timely delivery, accurate billing, and inventory management for FMCG products.
LOGIC ERP Solutions:
- Distribution and logistics management
- Automated billing and order processing
- Stock monitoring across warehouses and retailers
- Sales analytics and demand forecasting
LOGIC ERP ensured smooth operations during peak seasons, boosting reliability and customer trust.
Key Benefits of LOGIC ERP for Startups
Across these Shark Tank India brands, LOGIC ERP provides several tangible business benefits:
- Scalability – Adapts as startups grow, handling multiple outlets, warehouses, and channels.
- Operational Efficiency – Streamlines billing, inventory management, and order processing.
- Real-Time Data – Provides actionable insights through dashboards and analytics.
- Omnichannel Management – Integrates online, offline, and distribution channels seamlessly.
- Customer Satisfaction – Enables faster deliveries, accurate stock availability, and better customer service.
- Compliance & Accuracy – Automates GST invoicing, return processing, and reporting.
Why Entrepreneurs Trust LOGIC ERP Software?
Shark Tank India entrepreneurs trust LOGIC ERP because it:
- Supports rapid scaling without operational bottlenecks
- Provides reliable insights for decision-making
- Reduces human errors in billing and stock management
- Improves customer experience across all channels
- Offers industry-specific solutions, like apparel ERP, FMCG ERP, and luggage ERP
By addressing the unique challenges of retail, distribution, and manufacturing, LOGIC ERP becomes an essential partner in business growth.
Conclusion
For startups featured on Shark Tank India, operational efficiency is just as critical as innovative ideas and funding. Brands like SNITCH, The Bear House, Freakins, EUME, and Blue Tea demonstrate that LOGIC ERP is a trusted partner in scaling operations, improving efficiency, and enhancing customer satisfaction.
Whether it’s apparel omnichannel retail, FMCG distribution, or luggage manufacturing, LOGIC ERP offers tailored solutions that help startups grow faster, manage inventory better, and make data-driven decisions.
With LOGIC ERP, entrepreneurs can focus on innovation and market expansion, while the software ensures smooth, reliable, and profitable operations—making it the ERP solution of choice for India’s most ambitious startups.
Call at +91-73411-41176 or send us an email at sales@logicerp.com to book a free demo for the best ERP software for retail, distribution and manufacturing industry today!
Frequently Asked Questions
Q1. What is LOGIC ERP?
A1: LOGIC ERP is a comprehensive enterprise resource planning software that integrates inventory, billing, sales, CRM, and analytics, designed for retail, manufacturing, and distribution businesses.
Q2. Which sectors does LOGIC ERP serve?
A2: LOGIC ERP serves apparel retail, FMCG distribution, bags and luggage, omnichannel retail, and manufacturing sectors.
Q3. Can LOGIC ERP scale with business growth?
A3: Yes, LOGIC ERP is highly scalable and can manage multiple stores, warehouses, online channels, and large transaction volumes as businesses grow.
Q4. How does LOGIC ERP improve operational efficiency?
A4: By automating billing, inventory tracking, order management, and reporting, LOGIC ERP reduces manual work, prevents errors, and speeds up processes.
Q5. Does LOGIC ERP support online and offline channels?
A5: Yes, LOGIC ERP integrates omnichannel retail, enabling seamless inventory and order management across physical stores, online marketplaces, and e-commerce websites.
Q6. Why do Shark Tank India brands trust LOGIC ERP?
A6: Entrepreneurs trust LOGIC ERP software for its reliability, scalability, ease of use, industry-specific modules, and ability to streamline operations, helping them scale efficiently and grow profits.
Q7. Which Shark Tank India brands use LOGIC ERP?
A7: Brands like SNITCH, The Bear House, Freakins, EUME, and Blue Tea rely on LOGIC ERP for inventory management, billing, distribution, and omnichannel retail operations, enabling them to scale efficiently.
Q8 Why do Shark Tank India brands like SNITCH, The Bear House, and Freakins use LOGIC ERP?
A8: These brands use LOGIC ERP to streamline billing, inventory management, distribution, and retail operations, ensuring accuracy, efficiency, and scalability as their businesses grow.
Q9. Can LOGIC ERP help Shark Tank India entrepreneurs post-investment?
A9: Absolutely. LOGIC ERP assists startups in managing billing, inventory, distribution, and analytics, ensuring that growth and scalability are efficient, accurate, and data-driven.
Q10. Which sectors are most common on Shark Tank India?
A10: Common sectors include apparel, FMCG, food & beverages, tech, wellness, bags & luggage, and lifestyle products. LOGIC ERP offers industry-specific modules tailored for these sectors.
Q11. How does ERP software help apparel brands manage multi-outlet operations?
A11: ERP software syncs inventory across all outlets, monitors sales in real-time, automates reorder processes, and provides centralized reporting, enabling multi-store retail efficiency.
Q12. Can POS software integrated with ERP handle high customer footfall during sales or festive seasons?
A12: Yes. POS integrated with ERP automates billing, reduces checkout time, manages multiple payment options, and updates inventory instantly, handling peak customer loads without errors.
Q13. How does inventory management in ERP benefit Shark Tank India startups?
A13: Inventory management tracks stock in warehouses and stores, monitors fast-moving and slow-moving items, reduces stock-outs, and prevents overstocking, ensuring smooth operations for growing startups.
Q14. How does LOGIC ERP support manufacturing for brands like The Bear House?
A14: For manufacturing brands, ERP optimizes production planning, tracks raw materials, manages work-in-progress, and integrates finished goods with inventory and sales, ensuring efficiency from production to delivery.
Q15. Can ERP software help distribution and FMCG businesses like Blue Tea?
A15: Absolutely. ERP manages distributor networks, automates order processing, tracks deliveries, forecasts demand, and ensures real-time inventory updates, making distribution operations seamless.
Q16. How does ERP improve decision-making for Shark Tank India entrepreneurs?
A16: ERP provides real-time analytics on sales, inventory, revenue, and customer trends, enabling entrepreneurs to make data-driven decisions, optimize operations, and plan for growth.
Q17. Does LOGIC ERP help in running promotions and loyalty programs?
A17: Yes. ERP software automates discount campaigns, festive offers, bundle promotions, and loyalty reward programs, helping brands increase sales and retain customers.
Q18. Can ERP software integrate e-commerce with offline retail for these brands?
A18: Yes. LOGIC ERP syncs online and offline channels, ensuring accurate stock visibility, streamlined order fulfillment, and consistent customer experience across platforms.
Q19. How does ERP reduce operational errors for startups featured on Shark Tank India?
A19: ERP automates billing, inventory updates, production tracking, and distribution management, reducing human errors, delays, and mismanagement, which are critical for startups during scaling.
Q20. Can ERP software handle peak season operations like Diwali or festive sales?
A20: Yes. ERP forecasts demand, manages stock replenishment, tracks sales in real-time, and ensures timely deliveries, making it ideal for high-volume festive operations.
Q21. Why is ERP crucial for startup brands post-Shark Tank India funding?
A21: After securing investment, startups scale operations rapidly. ERP ensures efficient workflows, inventory control, accurate billing, and data-driven management, supporting growth without operational chaos.
Q22. How does ERP help Shark Tank India brands track profitability?
A22: ERP provides detailed reports on sales, costs, discounts, returns, and inventory turnover, giving entrepreneurs complete visibility into profitability per product, outlet, or channel.
Q23. Is LOGIC ERP suitable for both small and large businesses?
A23: Yes. LOGIC ERP is scalable and modular, suitable for small startups just getting funded as well as large multi-outlet retail, FMCG, and manufacturing businesses.
Q24. How does ERP improve customer satisfaction for these Shark Tank brands?
A24: ERP ensures accurate stock availability, faster billing, on-time delivery, and personalized promotions, providing a consistent and enhanced shopping experience that boosts loyalty.
Author
Surendra Nayak
Vice President Enterprise Sales | LOGIC ERP Solutions Pvt. Ltd.
Driving LOGIC ERP’s enterprise sales with a strategic outlook, my leadership role encompasses forming and executing policies that bolster revenue, customer satisfaction and brand positioning.
