Nowadays, the concept of no dine-in or delivery only restaurant outlets is very popular, which is also known as ‘cloud kitchen’ business. In recent times, it has gained quite a momentum because of changing customer preferences who now prefer to dine in their home, rather than troubling themselves with the hassle of going out to dine at their favorite restaurant by going through traffic jams.
It is one of the fastest-growing trends in the evolving market due to its easy-going approach, almost no staff cost involved, and various cost-cutting operational methods. Online food delivery platforms such as foodpanda, swiggy, zomato, etc. have made a huge contribution to this growth by making food available through effortless operations right from the ordering of food to constant updates on delivery to ease of payments via integration with multiple online payment platforms.
The cause for this huge shift in the restaurant industry from on-premise to cloud restaurants is the rise of food delivery platforms in recent years. More and more restaurateurs are opting for cloud restaurants to enjoy the perks of broader customer reach, rising demand for home delivery options, and low costs. Although setting a cloud kitchen costs less, there’re challenges in this business too, as the no. of new entrants coming into this segment is increasing day-by-day. No direct customer interactions and limited brand presence make it difficult for cloud kitchens to retain the customers.
Using Restaurant POS System
That’s why they seek alternatives such as offering heavy discounts to attract more customers. Because of this, just like other businesses, cloud kitchens also need to integrate with modern technologies to synchronize and monitor their business operations, get vital insights about their customers, etc.. It will help restaurant owners to plan their marketing activities to maximize their customer retention.
An advanced restaurant POS system can help in running a successful cloud restaurant. It enables restaurant owners to streamline their business operations right from taking orders to processing the final delivery. POS can also help in collecting and managing food orders from multiple delivery channels and managing sales. With the point of sale systems, you can manage direct orders at the outlets and collect information about the customers and their preferences.
LOGIC ERP provides a scalable restaurant management software solution to help cloud kitchen business owners in connecting their daily kitchen and billing operations. It creates a good platform for them to stay ahead of their competition from similar and bigger restaurant owners.