SNITCH Acquires Berrylush to Expand into Women’s Fashion
Leading Indian fashion and D2C apparel brand SNITCH has announced the acquisition of Berrylush, one of India’s prominent women’s western wear brands. This strategic acquisition marks a major milestone in SNITCH’s growth journey, enabling the brand to expand beyond men’s fashion and establish a strong presence in the rapidly growing women’s apparel market.
The acquisition allows SNITCH to accelerate its expansion by leveraging Berrylush’s established customer base, extensive product portfolio, and strong brand recognition among Gen Z and millennial shoppers. Rather than building a women’s fashion brand from the ground up, SNITCH gains immediate access to a proven business with expertise in dresses, co-ord sets, tops, workwear, jumpsuits, accessories, and other fast-growing fashion categories.
Berrylush will continue to operate as an independent brand while benefiting from SNITCH’s strengths in product innovation, omnichannel retail, supply chain management, technology, digital marketing, and customer experience. The acquisition reinforces SNITCH’s vision of becoming a leading multi-category fashion brand in India while strengthening its online and offline retail presence.
Strengthening Omnichannel Fashion Retail Operations
As consumer demand for seamless omnichannel shopping experiences continues to rise, fashion brands require scalable technology to manage inventory, production, procurement, retail stores, warehouses, eCommerce marketplaces, and customer engagement from a single platform.
SNITCH’s expansion into women’s fashion represents another step towards building an integrated fashion ecosystem capable of supporting rapid business growth, faster product launches, and efficient inventory management across multiple sales channels.
LOGIC ERP Congratulates SNITCH on This Milestone
LOGIC ERP proudly congratulates SNITCH on the successful acquisition of Berrylush and this significant expansion into the women’s fashion segment.
As the technology partner behind SNITCH’s digital transformation, LOGIC ERP is proud to streamline SNITCH’s business operations through its integrated Apparel ERP Software. Our platform empowers SNITCH with intelligent inventory management, omnichannel retail management, warehouse management, procurement, production planning, supply chain visibility, finance, GST compliance, POS billing, order management, and real-time business analytics.
With a unified ERP platform, SNITCH is able to efficiently manage large product catalogs, multiple warehouses, retail stores, eCommerce channels, inventory movement, and business processes while supporting scalable growth across the fashion retail value chain.
Driving the Future of Fashion with Advanced AI Powered Apparel Omnichannel ERP Solution
The fashion industry is evolving rapidly, with brands increasingly investing in AI-powered retail technology, omnichannel commerce, real-time inventory visibility, automated replenishment, demand forecasting, and data-driven decision-making.
LOGIC ERP continues to empower leading apparel brands, fashion retailers, garment manufacturers, footwear companies, and lifestyle businesses with cloud-based ERP solutions that simplify complex operations while enabling faster growth and better profitability.
We are proud to be associated with SNITCH’s inspiring growth journey and congratulate the entire SNITCH and Berrylush teams on this remarkable achievement. We look forward to supporting their continued expansion and success as they redefine the future of fashion retail in India.
Read the LOGIC ERP × SNITCH Case Study to discover how integrated apparel ERP software is helping streamline operations and drive scalable growth.
Call at +91-73411-41176/75 or send us an email at sales@logicerp.com to book a free demo today!
